Sexy Hollywood diva Nicki Minaj has recently announced the launch of her new lifestyle brand in west Hollywood. The lifestyle brand is an interactive website called “The Nicki Minaj Collection” with Kmart and ShopYourWay. The stunning singer was dressed in a breath taking beautiful knee-length dress and leopard-print heels.
Nicki speaks about the style of clothing the people are to expect from her line and how it's important for her to create an affordable shopping experience for her fans:
"It’s very important that I’m not just slapping my name on something. It’s important that my fans are going to know that if Nicki is putting it in her line, then Nicki is going to be wearing it. That’s why on Shopyourway.com we are creating catalogs, and I get to see what my fans like, and say ‘Hey I like that too.’ Right now it’s very real, it’s very personable.You can also watch the video below.
I want to create looks like these [dresses]. I have been doing a lot of dresses lately, and I feel more confident when I wear dresses. It doesn’t have to be super over the top sexy. Some of the dresses that I have been doing lately have been completely covered like sweater dresses and my fans have really responded to it. My fans are like ‘Hey Nicki, we want the crazy leggings’ and stuff like that but we also want to have things that we can wear whether we are going to work or whatever. I’m really focused on the dresses! I’ve been feeling so romantic and sexy lately". Says Nicki.