Nigeria is eyed as one of, if not the most fashion-oriented countries in Africa, setting the stage for foreign fashion heavyweights from around the world to invest.
Hugo Boss which is one of such fashion heavyweights had its flagship store open in Lagos, Nigeria on February 1, 2013 at The Palms Mall in Lekki with a grand event supported by Moët & Chandon. The opening -which was ceremoniously orchestrated by the MD Fidelity Bank, Reginald Ihejiahi- was attended by high-profile guests: business moguls, fashion giants and Tinsel actor Gideon Okeke, as well as supermodel Oluchi Orlandi.
The German Fashion House Hugo Boss as no-less expected, set up a state-of-the-art store in Lagos with an interior that gives you a feel of El Dorado.
See photos from the launch