Bey's Bahamas visit was to shoot a number of commercials, print ads and billboard pictures for her new H&M Summer 2013 campaign titled, 'Beyonce as Mrs. Carter For H&M.' She speaks about the commercials, which will be released next month and the shoot experience.
"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial. I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind." says Bey.The H&M designer Ann-Sofie Johansson said people should expect lovely body-con dresses, beach gowns, high-waist shorts, sleeveless shirts and tie-dye bikinis.